Warring New York wineries with 15-minute delivery apps
New York, Dec. (EFE) .- The traditional “wineries” or neighborhood stores of New York, economic engine and history of the city but also meeting place for the community, see their activity compromised by the arrival of a certain number of companies of food delivery promising deliveries in minutes.
Wine growers fear that this competition will lead these businesses, almost all family-owned, to close permanently just as they are recovering from the impact of the crisis caused by the coronavirus pandemic, according to Francisco Marte, president of the Association of Wineries. and Small Businesses, and Radhamés Rodríguez, United Bodegas of America.
It is no coincidence that both are Dominicans: of the estimated 12,000 wineries in New York, almost all outside the city center, the majority are in Latino hands, followed by Arabs; According to Rodríguez’s data, they generate between 60,000 and 70,000 jobs.
The wineries are not simple shops – they stress – but a meeting place for the community, “where they arrive, talk, let off steam, it is a haven of peace for everyone”.
And although they have “traditional” delivery services, on foot or by bicycle, they cannot compete with companies like Buyk, Gorillas, Gopuff or Doordash – which promise deliveries in 15 minutes or less, via apps that the public has easy access. across the web. The secret to success is that these apps work within a mile radius.
In a city like New York where time is money, his success is dazzling.
During the coronavirus shutdown, which forced New Yorkers to stay at home, online grocery shopping soared 230% from pre-pandemic levels, according to Gorillas, one of the apps operating in Europe. and that it entered the United States market via New York, where it already has 13 locations in four of the city’s five boroughs.
Thanks to a regulatory vacuum, these companies have set up mini-warehouses – in Brooklyn, Queens or Harlem – where they keep between 1,500 and 5,000 items: they are not traditional stores because they are not open to customers, and only delivery people have access to it. Some call them “dark stores”.
A study of those places in Manhattan commissioned this month by the County Presidency found that of the 22 that operate in the area they assessed, only four are in areas designated for this type of business (food ), said Ward President Gale. Brewer, at patch.com.
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