Charoen Pokphand Foods Audience: CP Foods Introduces “3C Platform” for Sustainable Growth of Thailand’s Broiler Industry

CP Foods Introduces “3C Platform” for Sustainable Growth of Thailand’s Broiler Industry

Charoen Pokphand Foods Public Company Limited (CP Foods) suggests that the “3C PLATFORM” is the key to success for the Thai broiler industry. The principle will allow Thai farmers to adopt a more efficient and sustainable business model, while guaranteeing consumers worldwide safety, hygiene and traceability throughout the supply chain.

Dr. Payungsak Somyanontanagul, DVM, Vice President and Head of Animal Welfare Committee of CP Foods, said the company places great importance on animal welfare practices and is one of CPF’s strategic goals. 2030 Sustainability in Action of the company. The company focuses on good animal health, human health and environmental health in accordance with the OIE unique health concept. The company has successfully applied the 3C platform to address sustainability in the broiler industry.

The 3C platform consists of consolidation, contribution and collaboration will ensure the safety, hygiene and traceability of Thai broilers to consumers around the world.

1C: Consolidation: The industry must consolidate and further develop its strengths in order to improve its competitiveness. He explained that Thailand’s broiler supply chain has a number of strengths, such as an advanced disease prevention system. CP Foods is cooperating with the Department of Livestock Development to implement a poultry compartment system according to the standards of the International Organization for Animal Health (OIE) to proactively prevent the epidemic. In addition, Thai chickens are reared in closed system farms according to the high principles of animal welfare. This keeps the chickens healthy, reducing the risk of antibiotic use and possibly supporting the One Health principle.

2C: Contribution: Industry should focus on developing advanced technologies to increase efficiency, reduce costs and be environmentally friendly. Additionally, the principles of the BCG model should be integrated into all aspects of the business, spanning feed, farm and food. Dr. Payungsak pointed out that CP Foods is currently working on several research and development projects such as alternative feed ingredients, precision nutrition and autogenous vaccine for Thai livestock to improve industry competitiveness and reduce the import dependence.

3C: Collaboration: The partnership and contribution of all related sectors is crucial to strengthen the competitiveness of the broiler industry and to achieve the goal of developing a champion product for the country.

In addition to this principle, CP Foods focuses on research and development to improve animal welfare standards throughout the supply chain. To date, 100% of the company’s farm animals are raised according to five principles of freedom under responsible and careful antibiotics. The company adopted Smart Farm to increase production efficiency and promote animal welfare in broiler farms. AI and automation enable CP Foods to control an environment and ensure good animal welfare within the farm, for example, the Smart Eyes system can track feed and water consumption of animals in real time, reducing the risk of human disease contact.

In 2021, CP Foods improved its score to Level 3 on the latest version of the Business Benchmark on Farm Animal Welfare (BBFAW) report, showing significant development in the areas of innovation and leadership as well as performance and sustainability reporting. the impact.

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