AIOU’s Research Reveals Most Fake Social Media Identities Created To “Seek Pleasure”

ISLAMABAD: A researcher from the Allama Iqbal Open University conducted doctoral research to uncover the reasons why social media users create fake identities.

Speaking to APP, AIOU Mass Communication Department Chairman Prof. Saqib Riaz said doctoral researcher Sohail Taj studied the phenomenon of creating fake identities on social media and the “results confirmed” that most false identities were created to “seek pleasure”.

He said it was a quality research thesis, assessed by two international reviewers Yaqin Lu, associate professor at Bowling Green State University Ohio, USA, and Edward Carter, professor at Brigham Young University School of Communications Utah, USA.

Sharing details of his research, Sohail Taj said that “people have a lot of imagination”, which they haven’t been able to realize in real life, so they create a fake identity for themselves on social media to “sate their wishes”.

He said university students were interviewed to analyze how social media users construct their identities. It has been found that several social media users lie about their relationship status, political views, personality and also use unreal photos.

He informed that 18 indicators were defined in the research to observe the motives for the creation of false identities.

He further said that the research would not only help policymakers in the legislative process, but also help social media consumers understand the behaviors of others.


Allama Iqbal Open University (AIOU) has been elected a member of the Board of Trustees of the Asian Association of Open Universities (AAOU) for the third consecutive time for a period of three years (2023-2025).

Elections are held after three years to elect board members, said a press release issued here on Sunday.

It should be mentioned here that the Association was formed in 1987 and AIOU was among its five founding members.

Association elections took place yesterday in which an 8-member cabinet was elected.

AIOU’s recent initiatives such as digitization, e-registration of tutors, and collaborative projects with well-known international universities have earned it a high position in the world, especially among open universities in Asian countries.

The AAOU highly appreciated these initiatives and expressed its willingness to follow in the footsteps of the AIOU, especially in the area of ​​digitization.

Not a single vote was cast against AIOU.

The Director of International Collaboration and Exchanges, Dr. Zahid Majeed, represented the Vice-Chancellor of the Allama Iqbal Open University, Prof. Dr. Ziaul Qayyum on this occasion.

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